One study found that 87% of consumers want more videos from brands. Most customers (69%) prefer watching a video over reading text to learn about products and services. 50% of Internet users view videos before making a purchase. 60% of the population prefers online content to TV.
Online video marketing is essential for most businesses. 80% of people prefer videos over written text 16% of people stopped watching a video because they felt it was too boring. 37% of the average video keeps viewers all the way to the end. Customers retain 95% of the information contained in videos. 85% of marketers credit video as an effective way to get attention online. What exactly does video marketing offer?. These videos can even depict the use of something in everyday life. Many of these are made by influencers, while others include tutorials about everything from makeup application to car repair. On both social video platforms like YouTube and visual social networks like Instagram, there are videos about all kinds of products. People even make video blogs about the news to accompany their blog posts.Ĭonsider this: Cisco estimates that video traffic will drive 82% of IP traffic (Internet traffic) this year. #Youtube daily active users tv#
While just a few years ago you had to turn on the TV to get news videos, now they can be found on a news company’s smartphone app or websites. No matter the subject matter or the forum, videos are literally cropping up all over the Internet.
You’ll soon be wondering why you aren’t using videos to give your video marketing strategy a boost. As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online.
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